- Make a PlanHave a clear written plan for your Social Media Campaign. If you love Facebook to just hang out with your writer pals and connect, put that into your plan too. It helps and it is a valid part of the campaign too. No one likes to connect with a robot who comes online just to harp about its book. It’s okay to be human. Just plan for it. Also, decide what are the Social Media platforms you want to be on and how much time are you going to schedule for each.
- Schedule itOn your calendar, mark the time slot you are allotting for the same and stick to it. In my experience, I preferred the late evening slot when my energy levels are low. Mornings are for writing (which I still do with pen and paper), afternoons are for typing and creating marketing content and evenings are for posting, sharing and connecting online. I do digress at times and need an occasional nudge to get back my focus.
- Phones offSince I still continue to use a pen and paper to write, my laptop is never switched on most of the day. The only chance I have of wandering into facebook and twitter is on my phone. The best thing would be to remove these apps from your smart phone. The next best thing would be to mute all notifications and make sure nothing pops or beeps on your phone’s homescreen. The temptation that deviates your concentration can be silenced this way.
- Follow upSaving time on Social media requires effort and dedication. You need to understand that it is just a tool to support your work, it is not your work itself. Keep a weekly follow up plan to tweak your efforts and rules. For instance, you may need to be online for a considerable amount of time in the month that you launch your book.
- Apps helpThere are a huge variety of apps that help limit your time on Social Media. The ‘Stay Focused’ app on my Google browser and on my android phone help me control the number of hours I spend on facebook or twitter or whatsapp.You should try at least some of these ideas if Social media is eating up your day. As an author, creating unique interesting content is our primary job and marketing is only a secondary activity that supports it. As long as we do not overlook that, we will not be sucked into the social media whirlpool. Do you have any other ideas to help save time on social media? Do share them in the comments below.
Tuesday, September 15, 2015
Thursday, August 13, 2015
Thursday, April 30, 2015
HUSH! My baby boy is asleep and
Thank you friends for reading and encouraging all these amateur poems. You have given me tons of confidence to work on and improve.
Wednesday, April 29, 2015
Nothing is more enjoyable than writing a 100 page thesis
is what that ex-valedictorian will try to make you believe.
Don't trust him.
It is not true.
It is just that he crossed that bridge yesterday
and now wants to do it again and again.
All that sweat, all that strain,
was shed in company of friends,
and that pain became a sweet gain.
He is filled with memories.
With his wife, he shares those stories,
but some bridges are one-way.
You just cannot cross them back.
(By the way, the seventh book on my bookshelf was 'The Rule of Four' by Ian Caldwell and Dustin Thomason. The 7th line of the 7th page of that book is the first line of the above poem.)
Tuesday, April 28, 2015
Monday, April 27, 2015
I wanted to capture all those images and thoughts that flash in front of you as you drive in your car. Jean from my Poetry course read this poem and told me, "There is a staccato feel to your poem as if you are firing out the words using a machine gun. It creates a certain tension in the poem, and so the ending makes sense, and fits with what goes before it." Now, that was definitely not intentional but I think that is the magic to poetry. It just happens.
Sunday, April 26, 2015
Saturday, April 25, 2015
Friday, April 24, 2015
Thursday, April 23, 2015
L___ is my country. Neatly whitewashed with a pretty garden and a big oak tree, my house stands tall in Market Street. My grandfathers and their grandfathers have always lived here. We were a huge happy household long back. Just like the oak tree. Slowly, its leaves frittered away and so did our family. Aunts got married, Uncles went abroad, Oldies passed away and all that remained was me, my hubby, Atif, and my son, Saif.
One secret I never want Saif to know is that I never finished school. I know to read a little, write a bit and do some sums but I never read newspapers and books. That is why I was so ignorant about all that was happening around me.
Wednesday, April 22, 2015
Tuesday, April 21, 2015
Monday, April 20, 2015
Sunday, April 19, 2015
Saturday, April 18, 2015
It was just a quarter cup of coffee,
that is coconut flavoury.
The rest three-fourths was just ice
and still we thought it fabulously nice.
It cost two ten rupee notes
that we stringently saved by many routes.
Fifteen years have flown by
and the menu card is now a lie.
It tells me I need to shell out
a 120 bucks flat out,
for the very same Tropical Iceberg.
Money doesn't grow on trees.
Isn't water supposed to be free?
Can ice too, cost so much more?
Coffee Day is such a bore.
Friday, April 17, 2015
fAFA or fFAA.)